Senior Director, Marketing & Communications

• Houston, TX
• Full-time
• Published: 2024-09-04 19:55:14Z

Location Stafford, Texas (Hybrid – Houston area)
Department Marketing & Communications
Supervisor VP, Marketing & Communications
Type Salaried, Full-time, Exempt

JOB PURPOSE
To direct, implement, and manage a marketing and communications strategy to meet Living Water’s strategic objectives of mass fundraising and the expansion of Living Water’s footprint in the marketplace. This role will be a leader of leaders and oversee organization-wide marketing, creative, and communication strategies utilizing, market research, audience segmentation, and other tools as appropriate. The results will be to raise revenue to increase awareness of the Living Water International mission and to create an engaging experience for all customers, both online and in-person. With a view to future team and market revenue growth, and working closely with the VP of Marketing & Communications, this role will provide leadership to the Living Water creative teams and is responsible for the various products and services including Living Water’s website, the Annual Review, small donor fundraising (“mass” portfolio), event facilitation, organizational print materials, video production, social media, new communication or marketing technologies, and brand development.

CORE CHARACTERISTICS
These principles guide and identify us as colleagues and representatives of Living Water:

• Honor God
• Develop People
• Pursue Excellence
• Be Good Stewards

KEY TASKS AND RESPONSIBILITIES

• Develop marketing and communication initiatives in support of organizational strategies and fundraising objectives using creative thinking, emerging tools, well-crafted, integrated campaigns, and a growth mindset.
• Coach and empower functional teams to execute on an integrated marketing and communication plan reflecting a deep understanding of traditional and innovative marketing frameworks.
• Develop, measure, and track KPIs to monitor the effectiveness of fundraising initiatives led by the Marketing & Communications team.
• Identify market trends and develop the resources needed to promote Living Water’s programmatic work to reach new customers and gain new supporters.
• Develop, implement, and manage-to-success mass donor retention strategies, lapsed donor reactivation strategies, and legacy giving programs.
• In conjunction with a strategic, comprehensive marketing plan, oversee the maintenance and evolution of the Living Water website, use of social media, UI, SEO, and online advertising.
• Oversee all things related to printed materials including design, production and distribution of brochures, Annual Review, fundraising materials, promotional materials, displays and any other printed materials.
• Coordinate video production needs for Living Water’s promotional purposes such as events, campaigns, cross-departmental initiatives, and organizational objectives.
• Contribute to overall event facilitation needs coordinated by the Marketing & Communications team. 
• Prioritize and support other departments and key stakeholders with marketing support, branding, and publications of various types.
• Ensure the integrity of Living Water’s brand and message globally and steward the adoption of brand standards across the organization.

EDUCATION / EXPERIENCE / SKILLS

• Bachelor's degree in Business Administration, Marketing, Communications or related field.
• Minimum 7 -10 years of relevant work experience, including digital fundraising and lead generation.
• Exceptional oral and written communication skills, as well as presentation skills.
• Leadership capabilities, management experience and project management.
• Excellent interpersonal skills, building relationships and working well cross functionally.
• Innovative, influential and capable of developing strategic plans.
• Able to manage stress in a healthy manner and with a customer-focused orientation.
• Desirable experience: Salesforce, Pardot, WordPress and/or FlutterFlow.

More about Living Water
Living Water International exists to demonstrate the love of God by helping communities acquire desperately needed clean water and to experience “living water”—the gospel of Jesus Christ— which alone satisfies the deepest thirst. We mobilize churches and communities through water access, sanitation, and hygiene (WASH) interventions to increase the physical, spiritual, and social wellbeing of the most vulnerable in communities around the world. With over 300 global staff, we currently work in 17 countries and have provided access to safe water to nearly 6.5 million people.

We Offer

• Generous PTO, vacation, and holidays
• Retirement/403(b) with match
• Medical, vision and dental benefits
• Group Life, STD, LTD, AD&D and EAP (employer paid)
• Opportunities for professional development, spiritual care and formation program